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Now Available — DigitalMarketer Lab+

The AI Marketing
System That Runs
While You Build.

DigitalMarketer has spent 15 years building the AI tools, done-for-you templates, and execution systems that make marketing actually happen. Lab+ puts all of it in one place. It's not another tool to manage. It's the execution layer your marketing has been missing.

All of it for $95/month.

Get the Complete System for $95/Month →
✓ 30-day full refund
✓ Instant access
✓ Cancel anytime

Member Result

1,700%

Lead flow increase in 3 days

Member Result

$1M

Revenue in 6 months

Every tool. Every template. Every system — accessible the moment you join.

1,700%

Lead flow in 3 days

7.5x

Cheaper leads, 5 days

$0.20

Cost per lead

$500K→$1M

Revenue in 6 months

88%

Google impression share

Real results from individual DigitalMarketer members. Individual results will vary based on your business, experience, and effort applied.

Trusted by marketers at companies like

The Problem

Everyone's using AI for marketing. Most are doing it wrong.

You open ChatGPT. You ask it to write an email. It writes something generic that sounds nothing like you, so you spend 20 minutes editing it. You call that "using AI."

Or you've subscribed to three different AI tools (one for copy, one for images, one for social) and none of them talk to each other, none of them know your business, and you're still not seeing results that justify the spend.

Meanwhile, the businesses who have figured out how to use AI systematically are pulling further ahead every single month. They're doing it with purpose-built assistants, proven frameworks, and execution templates.

The gap between businesses who have an AI marketing system and businesses who are winging it is growing. Fast.

Most businesses are running 5+ marketing tools that don't talk to each other. Lab+ replaces the chaos with one connected execution system.

67%

of marketers say AI hasn't improved their results yet

3x

faster execution for teams with an AI system vs. no system

What It's Costing You

Every month without a real system is a month you're leaving behind.

⏱️

Time You Can't Get Back

Writing and rewriting copy from scratch. Building funnels manually. Figuring out what works through expensive trial and error.

💸

Money Spent on Wrong Tools

Subscriptions that don't integrate. Freelancers who guess. Agencies who promise and underdeliver. None of it compounds.

📉

Ground Lost to Competitors

The businesses running real AI marketing systems are getting cheaper leads, faster copy, and better funnels. The gap compounds monthly.

The Solution

Introducing Lab+

Your AI Marketing Execution Layer. Built by DigitalMarketer.

Lab+ is not an AI tool. It's not a course library. It's your execution layer — the part of your marketing that actually gets done. Built on 15 years of DigitalMarketer's proven frameworks, methods, and real-world campaigns.

Most marketers have a strategy. What they're missing is the layer between that strategy and actual results. That's what Lab+ is. Purpose-built AI Assistants trained on what works. Done-for-you templates that install in minutes. Step-by-step Challenges that force execution. And deep Accelerator programs that turn your marketing into a predictable, repeatable system.

ChatGPT is a tool. A course is knowledge. Lab+ is your execution layer… the part that actually gets the marketing done.

🤖

AI Assistants That Do the Work

Purpose-built for every marketing function. Not generic, but trained on DM's proven frameworks.

📦

Built to Execute, Not Just Learn

Accelerators, Install Kits, and Challenges built to produce deliverables, not just knowledge.

🚀

Everything We Build, Included

Every new tool, every new system, every new release is automatically yours. No separate purchases.

Ryan Deiss founded DigitalMarketer in 2011. Every framework, tool, and system inside Lab+ is built on what 15 years of real campaigns actually taught us.

Who We Are

We've been training marketers since before "digital marketing" was a phrase.

DigitalMarketer was founded in 2011 by Ryan Deiss. We've trained over 100,000 marketers and business owners across 68 countries. Our frameworks (the Customer Value Journey, Traffic Temperature, and the Growth Flywheel) are standard curriculum inside marketing departments at companies of every size.

We've run campaigns at scale across every major channel, managed millions in ad spend, and built and sold multiple businesses. Everything in Lab+ is built on that foundation… not theory, not what an AI generated, but what we've proven works in real markets with real businesses.

15+

YRS IN BUSINESS

100K+

MEMBERS TRAINED

68

COUNTRIES

$1B+

MEMBER REVENUE

What's Inside Lab+

Not a collection of content.
An execution system.

Everything in Lab+ is built around one question: does this help you execute marketing, or does it just teach you about it? Every tool, every template, every system ships a deliverable. You don't finish Lab+ content having "learned something." You finish having built something.

These aren't generic AI tools — they're built on DM's proven frameworks. Open one up and it already knows what to produce and what good looks like.

01 — AI Assistant Library

AI Assistants trained on what actually works in marketing.

These aren't general-purpose AI tools. Every AI Assistant in Lab+ is purpose-built for a specific marketing job and trained on DM's frameworks, the Customer Value Journey, and 15 years of campaign data.

They work inside the AI platforms you already use like ChatGPT, Claude, and any other AI tool in your stack. You get the ICP Builder, the Synthetic Audience Lab, the Universal Ad Writer, the Email Sequence Generator, the Funnel Strategist, and dozens more.

Member result:

"Mastered the Synthetic Audience Lab and cancelled my €95/month AI subscription. DM's tools do it better." — Richard Cabrera

ICP Builder
Synthetic Audience Lab
Universal Ad Writer
Email Sequence Builder
Funnel Strategist
+ Full Advanced Library
02 — AI Accelerator Library

Deep-dive execution programs that ship real marketing deliverables.

AI Accelerators are DM's flagship execution systems. Each one takes a specific marketing function (paid ads, email marketing, funnel architecture, offer design, content systems) and walks you through building it from the ground up.

You don't finish an Accelerator having "completed a course." You finish with a live, running system — a campaign, a funnel, a lead machine. Every Accelerator includes AI tools, done-for-you templates, and step-by-step implementation.

$1,995

EACH A LA CARTE

Every Accelerator is included in Lab+ at $95/month

Every past Accelerator + every new one we ship this year, automatically in your library

A single Accelerator sells for $995–$1,995. Lab+ members get every one — plus everything DM releases this year — for $95/month.

Not templates you have to figure out. Plug-and-play systems built to produce one specific marketing outcome. Open it. Follow the steps. Done.

03 — Install Kit Library

Done-for-you marketing templates that plug right into your business.

Install Kits are ready-to-use marketing systems. Not blank templates, but complete, tested assets you install and deploy. Email sequences. Landing page frameworks. Ad creative systems. Lead magnet blueprints. Funnel architectures.

Each Install Kit is built to solve one specific marketing problem, fast. You install it, customize it, and it's live. No starting from scratch, no wondering if you're building it right.

Lead Magnet Install Kit

Was $97 a la carte

Funnel-in-a-Box

Was $297 a la carte

Email Nurture Kit

Was $197 a la carte

All of them in Lab+

Included at $95/mo

04 — Challenge Vault

5-day Challenges that force you to stop planning and start executing.

Most marketers know what they need to build. They just don't build it. Challenges are the accountability mechanism that closes that gap. In 5 days, guided step by step, you go from zero to a live marketing asset.

Not a draft. Not "almost done." Live. Running. Working. Each Challenge ends with a specific deliverable… a live ad campaign, a full email sequence, a complete funnel, a tested lead magnet.

Member result:

"Rebuilt my funnel thanks to Atomic Tests. Discovered my backend offer resonated more — rebuilt and launched." — Erik Ryden

DM Challenges are built backwards — starting from the deliverable you need, not the lesson plan. You finish every Challenge with something you can put to work immediately.

05 — Everything Else Included

Plus the entire Lab foundation: courses, community, and more.

📚

Core Course Library

Every foundational marketing course DM has built. Paid traffic, email, copywriting, conversion, content, and more.

🤖

10 Foundational AI Assistants

The core AI Assistant library — the most-used tools in the DM system, covering every major marketing function.

📋

Playbooks & Frameworks

The Customer Value Journey, Big 3 Tracking, Traffic Temperature, and every other DM framework — ready to apply.

💬

Circle Community

A private community of active marketers and business owners. Real conversations, real peer feedback, real connections.

📅

Marketing Monday + AI Kickstart

Weekly live calls and onboarding resources to help you start fast and keep building momentum.

🔒

Monthly Lab+ Workshops + First Access

Exclusive monthly workshops for Lab+ members, plus first access to every new product before it goes anywhere else.

Real Results

These are real businesses. Real numbers.

Not hand-picked outliers. These come directly from our community's "Celebrate Your Wins" space, submitted by members in their own words.

★★★★★

"Obsessed with the AI Assistants. These GPTs are worth the price of admission alone."

Barbie Figueroa

DM Lab+ Member

★★★★★

"Mastered the Synthetic Audience Lab and cancelled my €95/month AI subscription. DM's tools do it better."

Richard Cabrera

DM Lab+ Member

★★★★★

"1,700% increase in client lead flow in less than 3 days. CPL dropped to $0.20."

Barrett Haywood

DM Lab+ Member

★★★★★

"7 weeks, 2 sales, €1,845 cash. My business grew from 15k to 150k a year in the last 2 years."

Lourenco Czernin

DM Lab+ Member

★★★★★

"Using Claude CoWork for Big 3 tracking has been HUGE for me in terms of the growth flywheel."

Chris Thompson

DM Lab+ Member

★★★★★

"First day running lead magnet ads using DM's methodology and I'm under $1 cost per registration with an 11% CTR!"

Corey Jackson

DM Lab+ Member

What Changes

Here's what your marketing looks like with Lab+.

✍️

You stop writing copy from scratch.

The AI Assistant library gives you purpose-built tools for every content type — ads, emails, landing pages, social, and more. You go from a blank page to a complete draft in minutes, not hours.

🎯

You stop guessing who you're selling to.

The ICP Builder and Synthetic Audience Lab don't just help you define your customer — they help you pressure-test your messaging before you spend a single dollar on ads.

🔁

You stop building funnels on gut feel.

The Accelerator library gives you complete, proven funnel architectures — with AI tools, templates, and implementation guides — for paid traffic, email, organic, and more. You install, customize, and deploy.

📦

You stop leaving half-built assets in drafts.

The Challenge Vault gives you a 5-day forcing function for every major deliverable. You don't "start" a Challenge and get halfway. You complete it and have something live at the end.

💰

You stop paying separately for tools that should work together.

Lab+ replaces a stack of disconnected AI subscriptions with one integrated system. Members routinely cancel $50 to $200/month in other tools when they discover Lab+ covers the same ground and then some.

$1M
Member Case Study — Josh Jones, Marketing Agency Owner

$500K → $1M

One client. Six months. No new channels.

After completing DM's Leads On Demand Accelerator, Josh Jones applied what he learned to a founder-led e-commerce clothing brand stuck between $500K and $750K in annual revenue. No new channels. Just smarter adjustments to email, social, and ads — guided by DM's frameworks.

The client closed the year at $1 million. Their first. "This experience was transformational for us," Josh wrote. "We became convinced that these methods could help other founder-led businesses."

Small adjustments to email, social, and ads — guided by DM's frameworks. No new channels. No outside hires. One client. Six months. $1 million.

I want results like this →
More Member Wins

They came. They executed. They won.

Steven Droege

Google Ads / SEO

88%

impression share

"Ranking top of Google Search Network 88.03% of the time with 42% impression share — beating Shopify from my home office."

Laurence Santer

ICP & Messaging

All Metrics
Lit Up

"After the Goldilocks training, all of our metrics suddenly lit up. Non-target groups emailed asking 'are we allowed?' Now we know exactly who we're for."

Wendy Joris

Business Systems / Ads

€1.35
CPL

"My leads are flooding in. Avg CPL: €1.35. Avg tripwire conversion: 18.50%. I just need to scale my ads up to reach my monthly goal."

Lourenco Czernin

Ad Optimization

7.5x
Cheaper

"In 5 days: €25 spent, 7 leads at €3.57 each (7.5x cheaper than before), 2 sales, €500 cash collected."

Big Win

$500,000 seed funding secured.

"We pivoted our marketing agency overnight to gen AI training. Dumbest and smartest move I ever made. Yesterday we got confirmation of $500,000 seed funding with two mega-investors as advisors."

Gareth Kemp — Business Funding

Gareth pivoted his agency to AI training in 2023. Two years later: $500K in seed funding and two investors who've each sold companies for over $400M.

The Value

$95/month. Everything included. No math tricks.

Here's what you'd pay if you bought any of this a la carte.

What You Get

A La Carte Cost

With Lab+

Full AI Accelerator Library

Every program, past & future

$5,000+

Included

Full Install Kit Library

Every template, past & future

$1,000+

Included

Full Challenge Vault

Every Challenge, past & future

$500+

Included

Advanced AI Assistant Library

All platforms, all functions

N/A

Included

Core Course Library

Paid traffic, email, funnels, copywriting + more

$2,000+

Included

Monthly Workshops + Community + First Access

Lab+-only content & perks

N/A

Included

Total Value

$8,500+

$95/mo

A Note on Pricing

Founding members lock in $95/month. Forever.

We're in our founding member phase. The first 500 people who join Lab+ lock in the $95/month rate for life — even as the price increases for new members. When we hit 500, the price goes to $147/month for everyone who joins after.

This isn't a countdown timer or manufactured pressure. It's just how early-mover pricing works. The people who get in first get rewarded. The rest pay more.

$95

Founding Rate / mo

Locks in forever

$147

After 500 Members

New member rate

Join Today

Everything. One membership.

The complete AI marketing system, built on 15 years of what actually works.

★ Founding Member Rate

Lab+ Monthly Membership

$95

/month

Locks in forever — goes to $147/mo after 500 members.

Cancel anytime • Instant access • 30-day full refund

Everything you get:

✓

Full AI Assistant Library Advanced + Foundational

Every AI marketing assistant DM builds — ChatGPT, Claude, and any platform you use

✓

Every AI Accelerator $995–$1,995 each a la carte

Every program, every deliverable-led system — past and future

✓

Every Install Kit $97–$497 each a la carte

Done-for-you templates across the full customer journey

✓

Every Challenge $97–$497 each a la carte

5-day implementations that force you to ship — past and future vault

✓

Full Core Course Library

Paid traffic, email marketing, funnels, copywriting, offer design, conversion — and more

✓

Lab+-only Workshops Every Month

Exclusive monthly sessions for Lab+ members — implementation-led, not lecture-led

✓

First Access to Every New Release

New products drop in Lab+ before they go anywhere else, automatically

✓

Private Community + Marketing Monday + AI Kickstart

Access to the full Circle.so community, weekly live calls, and a structured onboarding track

The Execution Guarantee

Open every AI Assistant. Download every template. Run a full Challenge. If you don't think Lab+ delivered 10x what you paid after 30 days, we'll refund every penny. No questions. No fine print.

Lock In the Founding Rate →

Instant access. No setup required. Cancel anytime.

🔒

Secure checkout

⚡

Instant access

💳

Cancel anytime

↩️

30-day refund

GUARANTEED

30

DAY
GUARANTEE

The DigitalMarketer Execution Guarantee

Use everything we have.
If you don't think it's worth 10x what you paid — we'll refund every penny.

Open every AI Assistant. Run through a full 5-day Challenge. Install three templates. Start an Accelerator. Attend a live workshop. Take the whole system for a real spin.

Then ask yourself: did Lab+ deliver at least $950 in value this month? If the honest answer is no — email us within 30 days and we'll refund your $95 in full. No exit interview. No questions about what you used or didn't use. The risk is entirely on us.

$95

You Pay

×

10x

Our Promise

=

$950+

Or We Refund

Lock In the Founding Rate →

Instant access • 30-day full refund • Cancel anytime

Is This Right for You?

Lab+ is built for one specific type of business.

Lab+ is a great fit if you're...

+

A founder, CEO, or marketing lead at a $500K–$5M+ business

+

Running a lean team (1–15 people) that needs to move fast

+

Ready to use AI systematically, not just as a writing assistant

+

Tired of paying separately for tools that don't integrate

+

Want to build marketing systems, not just learn marketing theory

Lab+ is probably not right if you...

−

Need a dedicated marketing coach or 1:1 strategy support

−

Are a total beginner with no marketing experience

−

Want a shared team account or multi-seat access

−

Are primarily looking for a marketing certification

−

Won't make time to actually use the system

Questions

Frequently asked.

What exactly is Lab+?

Lab+ is DigitalMarketer's all-access AI marketing membership. For $95/month, you get the full library of AI Assistants, every AI Accelerator, every Install Kit, every Challenge, the complete course library, monthly exclusive workshops, and first access to every new product DM ships. It's the complete AI marketing system in one membership.

I already use ChatGPT. How is this different?

ChatGPT is a general-purpose AI. The AI Assistants inside Lab+ are purpose-built for specific marketing functions — they're pre-trained on DM's frameworks, methodology, and 15 years of campaign data. You can also use them inside ChatGPT, Claude, or any other AI platform you work in. They're not replacing your AI tool. They're making it dramatically more useful for marketing.

What's an "AI Accelerator"?

An AI Accelerator is a complete execution program for a specific marketing function. Think paid traffic, email marketing, funnel architecture, offer design. Each Accelerator walks you through building a live, working system from scratch — with AI tools, done-for-you templates, and step-by-step implementation guidance. You don't "finish" an Accelerator. You deploy one. They sell individually for $995 to $1,995. You get all of them in Lab+.

How quickly can I expect to see results?

Some members report results in their first week — Barrett Haywood saw a 1,700% increase in client lead flow in under 3 days. Corey Jackson was generating leads at under $1 per registration on day one. That said, results depend on what you implement and how fast you move. Lab+ is a system, not a shortcut. Members who jump into a Challenge or start an Accelerator in their first week consistently report faster results than those who spend time browsing. The best advice: pick one thing to implement first, and do it.

Do I need prior marketing experience to get value from Lab+?

Lab+ is designed for business owners and marketers who have some experience but want to move faster and smarter. If you've run ads, built a funnel, sent email campaigns, or hired a marketer — you have enough context to get immediate value. If you're a complete beginner with no marketing background, the core course library is a great place to start, but the execution tools will make more sense as you go.

What happens when DM releases something new?

It's included automatically. Every new AI Assistant, Accelerator, Install Kit, Challenge, or workshop we ship goes into Lab+ first — before it goes anywhere else. You don't get an email asking you to upgrade or purchase separately. If you're a Lab+ member, it's already in your library.

How do the AI Assistants work?

The AI Assistants are built to work inside the AI platforms you already use — as Custom GPTs for ChatGPT, Cowork Plugins for Claude, and skills for other AI platforms. You install them into your existing AI workflow. They know DM's frameworks, your marketing context (after a quick setup), and how to produce outputs that are actually usable — not generic AI filler.

Is there a long-term contract?

No. Lab+ is month-to-month. You can cancel anytime from your account settings and you won't be charged again. In your first 30 days, you get a full refund if it's not the right fit — no questions asked.

What's not included in Lab+?

Lab+ doesn't include live 1:1 coaching, coaching calls, or personalized strategy sessions — it's a self-guided system. It also doesn't include team seat sharing (one account per person) or a certifications track. If you need high-touch coaching support, Lab+ isn't the right product for that.

Will the price stay at $95/month?

Members who join now lock in $95/month for as long as they keep their membership active. If the price goes up later, existing members keep their current rate. This isn't manufactured urgency — it's just how our pricing has worked for early members in the past.

AI
The Complete System. One Price.

Stop winging it
with AI marketing.

Lab+ gives you the complete system — purpose-built AI Assistants, proven Accelerators, done-for-you templates, and a vault of implementation Challenges — for $95/month.

Every tool. Every system. Every new release. All of it.

Get Lab+ for $95/Month →
✓ 30-day full refund
✓ Instant access
✓ Cancel anytime
✓ Lock in $95/mo rate

© 2026 DigitalMarketer, LLC. All Rights Reserved.
Lab+ is an individual membership. Results shown are from real DigitalMarketer members, submitted voluntarily to our community. Individual results vary based on experience, effort, market conditions, and other factors. Results are not guaranteed.